Maruti Suzuki embarked on a journey to further India’s quest to achieve cleaner environmental standards through its Mission Green Million (MGM), a campaign driven towards selling over a million green cars in India in upcoming years. To do so, the brand is offering greener and more innovative cars, spearheading a movement unlike any other in India and inspiring consumers to live eco-friendly lifestyles. With the Auto Expo 2020 being one of the most highly awaited events in the country, what better platform to inspire the mass adoption of green vehicles?
Maruti Suzuki’s Green Car Line-up
What can help Maruti Suzuki see success with regards to MGM is the fact that they already have a line-up of green cars in the form of CNG-enabled vehicles like Alto, S-Presso, Celerio, WagonR, Eeco, Ertiga, Tour S, along with mild hybrid offerings such as S-Cross, Ciaz, XL6, Baleno, and Ertiga.
This year, the brand is unveiling the futuristic and electric CONCEPT FUTURO-e to make MGM a reality that we can all aspire towards.
As a brand, Maruti Suzuki has always had a reputation for being deeply tuned into the needs of its customers – and what bigger need of the hour than swift action geared towards preserving the environment? The #Greendrivepledge started by the brand has inspired celebrities and netizens to take their own pledges to prevent pollution. From turning to metal straws to using re-usable materials in their daily lives, the likes of Akanksha Redhu, Shifa Merchant, Aabimanyu, Aakriti Rana, Shaurya Sanadhaya, and many others have joined the movement to make the world a better place.
With the advent of the pledge, the brand can already boast of conserving over 656 Million liters of water, and reducing air pollution by initiating a railway dispatch of 1.5 million vehicles. These steps have gone a long way in helping consumers wake up to the growing need for sustainable solutions. This is why the so many fans of the brand strongly believe in MGM and what it stands for.
What else did Maruti Bring to the Auto Expo 2020?
To set things off with a bang, Maruti Suzuki launched the Maruti Suzuki Studio, a first-of-its-kind platform designed to engage consumers and spread the word about eco-living. Head down to the Auto Expo to catch your favourite influencers and mini-celebrities talk about their own forays into eco-living and why they think adopting green cars is the way forward. Now, whether you’re considering buying a new car, or are considering decreasing your carbon footprint, you can simply visit the pavilion and have a look at the five pop-up displays set up to highlight different cars and their biggest USPs.
Day one at the Maruti Studio saw Kenichi Ayukawa San, the MD of Maruti Suzuki, Huma Qureshi, and Arun Krishna Murthy dazzle the audience with their wit and charm as they delved into their love for cars and green living.
In case you can’t make it to the Auto Expo today, don’t worry! All you need to do is visit this link to watch your favourite brand in action!